If you are a marketer using other platforms, we have included some instructions below to help you get Perform[cb]'s Postbacks/Pixels placed and tracking!
We suggest using both HTML and Postback tracking given they provide you with the functionality of cookie-based tracking and server-to-server tracking.
Step 1 - The Initial Click
Make sure Perform[cb] passes you our unique ClickID via your tracking URL. To do this, we will need to add our {clickid} token in your link, somewhere that your system can receive this data. For example, your Tracking URL in Perform[cb]'s UI could look like this:
https://domain.com/….&subid={clickid}
You need to make sure to use to proper variable name that your platform supports. Some platforms use subid1, subid2, ... or s1, s2, ... Check with your platform provider if you are unsure what you can use.
Step 2 - The Conversion
When a conversion is achieved, you will need to configure your platform to send a Server to Server call to notify Perform[cb] that the conversion has happened. In order for this to occur, you will need to pass the ClickID data via Postback (that you collected on the initial click via Step 1) back to Perform[cb].
Example Postback URL:
https://domain.com/l/con?oid=REPLACEWITHOFFERID&clickid=REPLACEWITHCLICKID&cbtid=TRANSACTIONID
Example iFrame pixel:
<iframe src="https://domain.com/l/con?cbiframe=1&oid=REPLACEWITHOFFERID&cbtid=TRANSACTIONID" scrolling="no" frameborder="0" width="1" height="1"></iframe>
Perform[cb] Placeholder | Requirement | Description |
REPLACEWITHOFFERID | Mandatory | Offer ID as provided by Perform[cb] |
REPLACEWITHCLICKID *Only for Postback URL | Mandatory *postback only | Perform[cb] Click ID that you have recorded on the initial visit |
TRANSACTIONID *For both Pixel and Postback | Optional | ActionID, TransactionID or any other ID that you generate on your side and want to pass it to Perform[cb], for easier tracking down the road. |
Contact Information
If you still have questions, you can contact our support team here.