If you are a marketer using Everflow, it’s simple to add Perform[cb]'s pixels to your offers! Because Everflow supports both HTML and Postback tracking, we suggest that you implement both - doing so provides you with the functionality of cookie-based tracking and server-to-server tracking. However, please be mindful that Everflow will only accept one Postback per campaign.
Step 1:
The first thing we will need to do is append your tracking URL in Perform[cb]'s UI in a way that will allow us to pass you specific data required for Postback tracking - our ClickID. To do this, we will need to add our {clickid} token somewhere in your link that will allow you to receive that data. Here’s an example of how the Tracking URL can be appended:
https://domain.com/….&s2={clickid}
Step 2:
To add your pixels, simply go to the “Offers” tab within your instance of Everflow. Once you open your offer, navigate to the “Testing/Tracking Tab”.
The “Postback URL (Server Pixel)” field is where you will be adding your Postback, and the “Pixel HTML” field is where you will add your iFrame Pixel. You will want to be sure to replace the placeholders in Perform[cb]'s Pixel/Postback with the appropriate tokens from Everflow before adding.
Example Postback URL:
https://domain.com/l/con?oid=REPLACEWITHOFFERID&clickid=REPLACEWITHCLICKID&cbtid=TRANSACTIONID
Example iFrame:
<iframe src="https://domain.com/l/con?cbiframe=1&oid=12345&cbtid=TRANSACTIONID" scrolling="no" frameborder="0" width="1" height="1"></iframe>
Perform[cb] Placeholder | Requirement | Everflow Token(s) |
REPLACEWITHOFFERID | Mandatory | Offer ID as provided by Perform[cb] |
REPLACEWITHCLICKID *Only for Postback URL | Mandatory for Postback Tracking | #s2# |
TRANSACTIONID *For both Pixel and Postback | Optional, but recommended | #tid# #leadid# |
Once you’ve appended the pixel/postback, click “Save”. Your pixels/postbacks are now functional!
Contact Information
If you still have questions, you can contact our support team here.