Perform[cb] requires that marketers and partners provide transparency into the business and product that's being promoted. Perform[cb] also requires that marketers and partners set realistic expectations about what the products and services can do for users and not make claims that are generally deceptive or misleading, and/or violate our Marketer Terms or Partner Terms.

Don't make misleading claims

• Promote products with realistic, credible, and reasonable claims. For example, don't promote "get rich quick" programs.
• Provide users with accurate information about the risks associated with their product or service.
• Include links to third-party verification and/or include relevant and easy to find disclaimers when testimonials and endorsements imply that results are typical.
• Include links to third-party accreditation/endorsement where affiliation is implied – for example, if a website claims to be affiliated with a governmental agency, a link to verification of this affiliation should be included. Use of "gov" or "government" in display URLs and/or use of government emblems may imply affiliation with a government agency and should be verified.

Promote acceptable business models

• Make it clear to users what your business does and how it works.
• Provide a good user experience and maintain a strong online reputation.
• Make sure that your sites display any relevant disclaimers or announcements that may be required by local law. For example, certain types of financial service providers may need to include specific text per governmental regulations.