Perform[cb] does not allow the practice of False Geo-Targeting. If your campaign is flagged, your landing page will be checked to ensure that it has documentation establishing that the claims are truthful and authentic.
For example, Perform[cb] will deny any campaign utilizing Geo-Targeting preceding the reference of a person, or group of people.
Ad: "New Rule in <State>"
Landing Page: There is no documentation on the landing page establishing that there is a new law, rule, or policy affecting auto insurance rates in the state referenced.
Ad: "93% of homes in <Locality> at risk for bed bugs"
Landing Page: There is no documentation referenced on the landing page that 93% of the homes in a certain locality are at risk for bed bugs
What happens if I violate this policy?
- Ad denial: Ads that don't follow this policy may get denied. A denied ad won't be able to run until the policy violation is fixed and the ad is approved.
- Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with Perform[cb] until the problem is fixed.
- Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup.
If you still have questions about this policy, you can contact our support team here.