Perform[cb] Support

Email Compliance

Browse Perform[cb]’s email compliance resources, including the code of conduct, email FAQs, CAN-SPAM compliance, and more.

Email Marketing - Code of Conduct
Where use of e-mail marketing is authorized by Perform[cb] and/or the applicable Program Terms, the Perform[cb] Partner Terms & Conditions, as well as t...
Tue, Feb 18, 2020 at 4:51 PM
Email FAQ's
How do I know if the CAN-SPAM Act covers email my business is sending? What matters is the “primary purpose” of the message. To determine the primary purpo...
Sat, Feb 22, 2020 at 12:10 PM
What are the penalties for violating the CAN-SPAM Act?
Each separate email in violation of the law is subject to penalties of up to $16,000, and more than one person may be held responsible for violations. For e...
Sat, Feb 22, 2020 at 12:11 PM
CAN-SPAM’s Main Requirements
Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email ...
Sat, Feb 22, 2020 at 12:11 PM
Are there separate rules that apply to sexually explicit email?
Yes, and the FTC has issued a rule under the CAN-SPAM Act that governs these messages. Messages with sexually oriented material must include the warning “SE...
Sat, Feb 22, 2020 at 12:11 PM
CAN-SPAM Act: A Compliance Guide for Business
CAN-SPAM Act: A Compliance Guide for Business (from the FTC:  http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business) Do you...
Sat, Feb 22, 2020 at 12:11 PM