Perform[cb] Support

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Welcome to Perform[cb] - Partner Quick Start Guide


Welcome to Perform[cb]!


We are excited to have you in our network! This guide provides an overview of our platform. Please reach out to your Account Manager or Support with any questions you may have as you get up and running. 


TABLE OF CONTENTS


First Things, First! (FAQ)

How do I get paid?

  • Please discuss/request which financial forms are needed for your business with your Account Manager.  
    • W9 (Domestic)
    • W8 (Entity or Individual)
    • ACH
    • PayPal
    • Check
    • Wire
    • Payoneer
    • Capitalist
  • Invoices do not need to be approved
  • The minimum payment threshold is $50
  • Please contact your account manager if you would like to discuss alternative payment methods
  • New Redesign of the Billing Section Coming Soon!


I'm interested in running via API, how do I do that?


Navigating our Platform:

Dashboard

  • Our EOM Pacer graph uses your average MTD value to predict your revenue for the rest of the month

  • The Daily Report gives you a quick snapshot of day over day stats

  • The News Feed aggregator shows the offer updates you care about

    • Want to be one of the first Affiliates to test a new launch? Get started ASAP by clicking on the Offer Name hyperlinked in the News Feed and hit "Create Link"! 

  • Our Offer Discovery Interface suggests offers for you based on what's trending, new or tailored specifically for you



Tracking Pixels & Postbacks

We know how important tracking is, so we have tons of options when it comes pixels/postbacks.

Visit the “Tracking Pixels” tab to manage your tracking integration. Here, you can:

  • Add a new tracking pixels/postbacks

  • Edit an existing tracking pixel/postback

  • Export your pixels to CSV


We support the following formats:

 Our system allows you the option to customize how you would like your pixels/postbacks to be triggered:

  • Global Pixel

    • A Global Pixel will fire for any conversion you generate on any link or for any offer

  • Offer Pixel

    • An Offer Pixel will only fire for conversions generated from the offer specified here

  • Offer Group Pixel

    • An Offer Group Pixel will fire for any conversions generated from the specified offer group/link, which may contain more than one offer

  • Vertical Pixel

    • A Vertical Pixel will fire only fire for conversions generated from offers within the specified vertical


You will also have the ability to specify which conversion point you would like the pixel/postbacks to fire on:

  • CPA/CPE/CPI/CPS/CPL Main Conversion

  • CPA/CPE/CPI/CPS/CPL Event Conversion

  • CPC Conversion

  • CPC Click

  • CPA Click (for Direct Linking Offer Groups)


The following tokens/macros are available for us to pass information back to you: 


Definition

Perform[cb] Token/Macro

Payout

{payout}

Offer ID

{offerid} or {offer_id}

Link ID

{linkid}

Click ID

{clickid}

Date

{date}

Date/Time

{datetime}

Sub ID 1

{subid1}

Sub ID 2

{subid2}

Sub ID 3

{subid3}

Sub ID 4

{subid4}

Sub ID 5

{subid5}

Source ID

{source_id}

Android ID

{google_aid}

IDFA

{ios_ifa}

Creative ID

{creative_id}

Event Name

{event_name}


Please Note: 

  • There is no limit to the number of pixels/postbacks you can place in your account. 

  • Our system allows you the option to customize how your postbacks should function. You can place any combination of the above pixel types or triggers as you see fit.

  • Our system will fire all pixels/postbacks applicable (i.e. your global postback will fire along with any offer level postback), so please be sure your system de-dupes, if necessary.

  • If you need HTML tracking for an offer specified as “Postback Only”, please reach out to your account manager.


Aggregated Postbacks

  • For Mobile / App Install Offers, due to App Tracking Transparency (ATT), many conversions will no longer be tied to your system’s click ID or similar value. To continue to send conversions to your system for real time reporting, we will need an Aggregated or Clickless Postback that will look something like this:


    https://www.yourdomain.com/?clickid={subid1}&offerid=OFFER_ID&affiliateid=AFFILIATE_ID


    In many systems, Offer ID and Affiliate ID can replace the normal click ID or transaction ID for tracking. In the case of a consumer opting in to tracking, we will continue to record the conversion to a specific click ID, which we can continue to pass back to you. When click/transaction ID is present, your system will continue to use that value to record the conversion. When a user opts out of tracking and click/transaction ID is null, offer and affiliate IDs will be used to record the conversion instead.  We can still pass you a source ID dynamically which could be used to replace “affiliate id”. 


    We will need to set up a unique postback per campaign; there will no longer be universal postbacks.

    In addition to the above set up for clickless postbacks, we can also pass the following macros via the partner’s postback for APPSFLYER offers ONLY (for now):

    {conv_subid1} - click time
    {cbtid} - appsflyer transaction id

    We also have the ability to still pass you SourceID and App Name via subid3.


    Here is some documentation from popular platforms re: clickless postbacks.


    Everflow

    Getting Started - Advertiser Server Postbacks See under “Advanced Postback Options - Conversions without a Transaction ID (Clickless)”


    Cake

    How to Track Mobile App Campaigns Using a Clickless Postback


Offers

For more information on our new Discovery Interface, check out our video here

Navigate to the “Offers” tab

  • These offers are customized for YOU and sorted by best performing offer.  Check out our "Performance Indicator" to see the best performers in each category or vertical!

  • You can customize your search further by clicking on the “Filters” drop-down. Here you can filter by Status, Vertical, Country/State, Device Type and Traffic Type

  • Know the name of the offer you’re looking for? Use the search field at the top right

  • To see all offers, click "See All".  Note: These are in Alphabetical order and you may see many (ATR) Apply to Run offers in the Offer Name. Not to worry, we also have many Public options! Just look for offers without ATR in the name and begin testing today!




Offer Details & Application

To view the offer details (like targeting or restrictions), click on the hyperlinked Offer Name or hit "View"

  • Once the offer details box appears, you can either select “Create Offer Group” to immediately pull your tracking link and modify your link settings or will be prompted to select “Request Approval” to apply if the offer is Apply To Run (ATR)

    • After you have applied to run an ATR offer, you will be notified via email when your application has been approved


  • Once you are approved on the offer, you can search that offer in your “Offers” tab

    • From here, you can click on the offer name and it will open a modal, where you will click on "Create Link"

  • Select your "Link Type" (the typical selection is "Link Only") and the Traffic Type and Source you'll be running to this offer

    • In this example, we're using a Link Only Link Type and we're sending Facebook Traffic

  • If you'd like to add any Secondary Offers, in the event your Preferred Offer is available for any reason, you may do so here:

    • If you do not wish to have a redirect offer, simply click Proceed without Secondary Offers (you have the option to add at any point in the future, should you change your mind)

  • The Tracking Link for your offer is now ready!


Here is a guide for the type of data points you can use for each variable:


Typical Data Points for CPA Traffic

Definition

Perform[cb] Parameter

Sub Source Info 

&subid1=

ClickID 

&subid2=

Additional SubId Data

&subid3=

Additional SubId Data

&subid4=

Additional SubId Data

&subid5=

Extra Variable For Source Info

&subid3=

Creative ID

&creative_id=


For example, you can add the ClickID token from your system after &subid2= in order to pass us that clickID for postback tracking. 


Typical Data Points for CPI/CPE (App Install) Traffic

Definition

Perform[cb] Parameter

Click/Transaction ID 

&subid1=

Sub Source Info 

&subid2=

App/Site Name

&subid3=

App Bundle ID

&subid4=

Extra variable

&subid5=

Source Info

&source_id=

Creative ID

&creative_id=

Android ID

&google_aid=

IDFA

&ios_ifa


Request an Offer

Can't find the offer you're looking for? Submit your request in our Request an Offer section.  Tell us a few small details about the offer and our team will work on getting this added to our network!

Offer Groups (aka Links)

An Offer Group, simply put, is a Tracking URL or Affiliate Link. Our Offer Groups give you the flexibility to run all offers available to you within a Vertical, or you have the ability to traffic to specific offer(s).


To view all of your live offer groups (links), or to edit/create a new one, navigate to the “Offers Group” tab.



Here you can:

  • Search for existing offer groups using the filter drop-downs or the search box at the top right

  • Select the gear icon to edit, get your link, replicate your offer group, or archive

  • Choose your "Offer Mix"

    • Perform[cb]'s Exclusive Offer Blend allows you to run all available offers in the vertical - our sophisticated Learning Algorithm will choose the best offer based on an array of targets

    • Customize Offer Group allows you to choose specific offer(s) in the vertical. You pick where your traffic goes! In the event your Preferred Offer(s) is unavailable, you can redirect to a Secondary Offer(s) in the same vertical for a more seamless customer experience

      • Add {optional} Weighted Distribution for AB Split Testing. You decide what percentage of traffic should go where!

  • Add {optional} External Redirect, if you do not want any redirect traffic, outside of any Secondary Offers you may have selected

  • "Create Offer Group” at the top right-hand corner will allow you to build an offer group from scratch based on a vertical of your choosing.  

  • You can change your Link Settings at any time!


Custom Domains

Would you like your Tracking Domain to be unique to your traffic?  If so, navigate to the “Custom Domains” tab to manage your domains.  By adding a domain here, our platform will give return unique Name Server records for you to apply to the domain via your DNS Provider, thus allowing you to run traffic to Perform[cb] offers on a domain that is all yours.  For more information on this feature, visit our Custom Domains page.


Reports

Navigate to the “Reports” tab to get a variety of reporting features such as:

  • Daily - A snapshot of today’s traffic

  • Offers - A breakdown of all offers you are running

  • Offer Groups - An idea of how all of your offer groups (links) are performing

  • Conversions - See the details of each individual conversion driven




Please Note: All reporting is in Eastern Standard Time (EST).


Pulling Creatives

To pull pre-approved creative assets from an offer, please navigate to the “Offers” tab and find your desired offer.  In order to pull creatives, the offer must be public OR you must already be approved on the offer. 


To grab the creatives, simply click on the magnifying glass in the “details” column and navigate to the “Creatives” tab. Here you can choose to download or have the creatives emailed to you directly!



Custom Creatives / "MMR Submission"

There are some offers that require approval of custom creatives prior to being approved for traffic.  When applying for these offers, you will now see a "Request Approval" button.  


Give us a few details about how you'll be promoting this offer and then upload your creatives:



Once submitted, you'll be able to track the Status of your Submission in our "Custom Creatives" section.

See our Custom Creatives support page for more information.


Account Settings

In the top right-hand corner of your login you’ll find three vertical dots next to your name. Click here to open additional account settings such as:

  • Contact Info

  • Payment

  • Password

  • API Information

  • Guidelines

PS - Your Account Manager Details are located at the bottom-left of the screen in case you need to reach out!


API Information

To begin utilizing the API, click on the three vertical dots next to your name

Here you will see your Account ID and API Key required for the API Call; Clicking on "Documentation" will bring you to our Support Page for more information on API Setup and Best Practices.


Notifications

  • Our system will alert you of all important notifications (ex. offer expirations, payout changes, etc.)  Please be sure to whitelist [email protected] along with your account manager’s email address to ensure you do not miss any communications


Referral Program

Want to earn even more money? Check out Referral Program where you can add up to an extra 5% on your commission checks!



Mobile App

Did you know we recently launched a Mobile App? You now have the ability to access Perform[cb] On-The-Go for quick performance updates, pacing, and live chatting with your account manager.

*Download the app for iOS or Android today!


Miscellaneous

Our Postback pixels will be triggered from the following IP Address; as such, you might want to make sure it is Whitelisted in your Tracking Platform:

  • 52.4.177.89



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