Best Practices Guidelines
Perform[cb]’s best practices guidelines for compliance policies including billing, copyright, creative assets, and more.
Perform[cb] does not allow the following elements on any claims relating to credit report and monitoring products: Failing to clearly and prominently d...
Sat, Feb 22, 2020 at 12:03 PM
Advertorial theme LP’s must have the following disclosures: The term “ADVERTISEMENT” appears clearly and conspicuously at the top center in a manner un...
Tue, Feb 18, 2020 at 4:50 PM
Perform[cb] requires that all claims relating to the results of education products and services be substantiated. Any landing pages with earnings claim...
Sat, Feb 22, 2020 at 12:03 PM
Perform[cb] does not allow the promotion of escort services, prostitution, or other sexual services. What happens if I violate this policy? Ad de...
Sat, Feb 22, 2020 at 12:03 PM
Perform[cb] doesn't allow the promotion of fake documents, such as fake id’s, fake invoices, and fake identity documents like passports, social securi...
Sat, Feb 22, 2020 at 12:03 PM
Any comments appearing on a landing page should be truthful and authentic. Examples of what will be flagged: Comments that update dynamically via java...
Sat, Feb 22, 2020 at 12:04 PM
Perform[cb] does not allow the practice of False Geo-Targeting. If your campaign is flagged, your landing page will be checked to ensure that it has doc...
Sat, Feb 22, 2020 at 12:04 PM
Perform[cb] does not allow false limited time and supply claims. Examples of what will be flagged: Promotion expires on X date where X date is updated ...
Sat, Feb 22, 2020 at 12:04 PM
Perform[cb] requires all testimonials, before and after images and endorsements to be true, authentic and verifiable. Examples of what will be fl...
Sat, Feb 22, 2020 at 12:04 PM
All marketers advertising products and services related to financial services must do the following: Operate in compliance with state and local regulati...
Sat, Feb 22, 2020 at 12:04 PM